• Data Science for Informed Decisions

  • USE CASES

    Next Gen Analytics and Consulting

    Location Based Customer Segmentation

    Mission: Create or improve customer segmentation based on Usage & Location Data

    Europe, Middle East

    • Location & Usage based pattern for prepaid markets

    • Real time customer segmentation for mature market

     

    Complex Fraud Management

    Mission: Data Discovery Approach to identify Fraud Pattern 

    Europe, Africa

    • Non-Coherent account (IMSI and MSISDN for the same account, from different countries,…)

    • Modified IMEI (stolen devices, jailbreak, rooted devices,...)

    • Tracking of stolen devices (location, user)

    • Unauthorized usages (M2M with regular subscription and vice versa)

    • Retail Network Fraud detection

     

    Advanced Network Planning

    Mission: Improve Network Planning for Hetnets, Small Cells, LTE advanced and future 4G/5G features

    Europe, Asia

    • Next Gen Network Roll out and Capacity Planning

    • Network Porosity

    • 4G deployment and eligible customer alerting

    • Matchmaking between handset capabilities/presence and network coverage (3G, Dual Carrier, 4G)

    • Large Events coverage management

     

    Mobile Malware Detection

    Mission: Detect & Identify Malware downloaded by Mobile Users

    Europe

    • Real time malware download or usage on Mobile Networks

    • Malware Reverse Engineering

     

     

  • DATA FOR DEVELOPMENT (D4D)

    Masae Analytics supports mobile operators, tech providers and development agencies in leveraging data

    Social Media Analytics

    Sentiment analytics and influencers’ mapping based on social media

    North Africa

    • Deep dive into social media usage
    • Mapping of trends and influence
    • Natural Language Processing (NLP) from Tweets & Facebook pages in Arabic
    • Sentiment analysis

    Water Sanitation (NextDrop, India for the GSMA)

    Customer Analytics applied to water sanitation

    Bangalore, India

    • Support to a service notifying customers of fresh supply of water (date and time) in Bangalore area
    • Assessment of water distribution systems
    • Customer Journey analytics
    • Evaluation of the service

     

     

    Digital Inclusion in Africa

    Reaching the last mile: targeting areas with no connectivity in sub-Saharan Africa

    Sub-Saharan Africa

    • Identification of underserved areas with no or little access to connectivity (less than 1 Mbps)
    • Focus on public services such as hospitals or schools
    • Development of geo-marketing tools based on QGIS to pinpoint target segments of beneficiaries or areas by type

     

    m-Health (HNI, for the GSMA)

    Assessing effectiveness of a mobile health solution

    Madagascar

    • Support to a free on-demand information resource accessible using simple mobile phones
    • Customer journey analytics leveraging data points from 3 million users
    • Sankey data visualization to identify areas for improvement
    • Evaluation of the service

     

    m-Insurance (the One Acre Fund, for the GSMA)

    Analytic assessment of mobile insurance product targeting farmers

    Kenya

    • Support to the development and offering of affordable index-based and indemnity-based micro insurance products
    • Customer Journey analytics
    • Review of the business model
    • Evaluation of the service

     

    Detection of Rural Markets using CDR data

    Mapping of Rural Markets (and definition of catchment areas)

    Selected countries in sub-Saharan Africa

    • Data-driven method to detect & describe periodic gatherings (rural markets, sports events,...) in the target areas

    • Leverage this information to design a strategy for service providers to reach out more effectively to rural customers

    • Project successfully implemented in one country of East Africa

     

    Mapping of human gatherings without mobile connectivity 

    Analysis of satellite imagery, population distribution maps and connectivity data to map untapped demand

    10+ countries in Africa

    • Connectivity Gap Analysis through mapping of potential demand for connectivity (based on population distribution, human settlements, literacy ratios, HDI index,...) combined with existing connectivity supply (2G, 3G, Wi-Fi, FTTH)
    • Prioritization of areas most promising to cover from an economic perspective

     

    Quantifying destruction in areas liberated from Islamic State using SAR data

    Synthetic-Aperture Radar (SAR) Data Analysis to localize and quantify destruction

    Iraq & Syria

     

    • Use of the Sentinel-1 Synthetic Aperture Radar (SAR) data made available by the European Space Agency to identify "incoherence" in radar response
    • To enrich the understanding of those incoherent patterns and bring contextual background other sources are used: traditional satellite imagery, VIIRS data, social networks, news media, field research, secondary research, etc.
    • This allows us not to only to localize damaged/preserved areas, but also to quantify the level of destruction, and – if need be – specify the timing of the destruction

     

  •  INDUSTRY CHALLENGES

    Every single industry should benefit from aggregated and anonymous data 

    Transport Services

    Mission: Public Transportation Optimization & Infrastruture Planning

    Europe

    • Real time trafic management

    • Multimodal transportation and users pattern analytics

    • Calibration/planning of transport infrastructure

    • Infrastructure Optimization

     

    Public Sector/Tourism

    Mission: Tourists visits/pattern in specific point of interest

    Europe

    • Heat Maps of population

    • Predictive data on electricity consumption

    • Density & population flows during large events

    • Touristic flow analysis

     

    Retail

    Mission: Catchment Area Study

    Europe

    • Location based advertising and marketing campaign

    • Shopping Patterns

    • Feasibility study (optimal location for new stores)

    • Competitive analysis

    • Media Planning

     

    Emergency Management/Gov.

    Mission: Proof of concept for a Telco

    Europe

    • Emergency Platform for Gov.

    • Real time reporting on Crisis Impact

    • Multi-channels Alerting

     

    Financial Services/Mobile Money

    Mission: Dynamic MFS Users and Agent segmentation

    Europe, Africa

    • Mobile money agents dynamic geomarketing

    • Catchment area for mobile money use cases (Cash in/out, In store Payment,…)

    • Customer segmentation for Mobile Financial Services

    • Customer & Transactions scoring and Fraud Management based on Location Data
    • Customer Journey in mobile money
    • Churn Prediction of mobile money users
    • Product Adoption Propensity of mobile money users
  • VISION

    "Masae Analytics supports a wide array of players in unleashing the potential of their data, leveraging billions of location-based data, call data records and transactional data in sectors such as financial services, mobile telephony, infrastructure, utilities, agriculture, etc."

     

     

    Gilles Morain - Co-founder and Chief Technical Officer of Masae Analytics. 

     

    Gilles has a 16 year experience in Telco Technical Project Management (access network, service platform, innovation). His main area of expertise is Big Data technology and Mobile Security (malware, mobile software and forensics investigation)

     

  • CLIENTS

    Our clients include global industry leaders, local players as well as international organizations

    GSMA

     

    Global association of mobile operators and related companies

     

    Bill & Melinda Gates Foundation

     

    "Impatient optimists working to reduce inequity"

     

    Orange

     

    Global telecommunications corporation

     

    Zain KSA

     

    Branch of Zain Group, pioneer of mobile telecommunications in the Middle East

     

    Airtel Money

     

    Mobile Money practice of a leading telecom operator in Africa

     

    EI Telecom

     

    French Full MVNO with several brands incl. NRJ Mobile

     

    Carving Labs

     

    Connects point of sales with customers mobile phones

     

    Eutelsat

     

    Leading satellite operator in Europe, the Middle East and Africa

     

    Yahsat

     

    Leading satellite operator, active in Africa

     

    Africa Strategy consulting

    Altai Consulting

     

     Strategy consulting & research services in developing countries

     

    Tigo Cash

     

    Mobile Money operations of Tigo, a leading mobile operator in Africa & Latin America

     

    Insight 2 Impact

     

    i2i aims "to unlock development outcomes by mobilising the data market and catalysing the generation and use of high quality, client-centric data"

     

    USAID

     

    US Government development agency

     

    United Nations

     

    Various UN Agencies

    MTN

     

    Largest African Mobile Operator

    Chemonics

     

    Leading US development consultancy

    Internews

     

    Media development NGO active in conflict zones

    Ooredoo

     

    Mobile Operator active in the Middle East, North Africa and South Asia

  • WHERE WE ARE

    37 rue de Chateaudun, 75009 Paris - France