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Customer Journey in Mobile Money

Mali, Uganda, and Tanzania

Client Brief

  • There is still few information on the Customer Journey of Mobile Money users after registration
  • More insights are needed on Mobile Money dynamics between socio-demographic groups to provide the MNOs with a better understanding of their customer base

Solution

  • Leveraging Mobile Money Operators transactional data, enriched by open data, and analysing it using the GSMA mobile money customer journey framework
  • Usage behaviours and P2P transactions are geographically and socially analysed (by gender, rurality, age groups...)

Deliverable

  • Final report (PPT/Word presentation) with all the insights found on customer behaviours by socio-demographic and usage segment, presented in data visualisations
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