Customer Journey in Mobile Money

Mali, Uganda, and Tanzania

Client Brief

There is still few information on the Customer Journey of Mobile Money users after registration
More insights are needed on Mobile Money dynamics between socio-demographic groups to provide the MNOs with a better understanding of their customer base

Solution

Leveraging Mobile Money Operators transactional data, enriched by open data, and analysing it using the GSMA mobile money customer journey framework
Usage behaviours and P2P transactions are geographically and socially analysed (by gender, rurality, age groups...)

Deliverable

Final report (PPT/Word presentation) with all the insights found on customer behaviours by socio-demographic and usage segment, presented in data visualisations