Return to site
Return to site

Understanding Facebook Audience Behaviour

North Africa

Client Brief

  • The client wanted to have a better understanding of how people engage on their Facebook pages
  • The main objective was to understand which topics generate engagement and how users interact with the page and with each other

Solution

  • Using Natural Language Processing techniques, the posts published by the client's pages were clustered by topics
  • For each topic, user engagement (likes, reactions, shares, comments) was analysed to identify the successful topics
  • The textual content (users comments) was also analysed to know more about their feeling about topics (sentiment analysis) and what they discuss (word clouds)
  • Network analysis was also conducted on users' comments to know who answers to who in the comments

Deliverable

  • Final presentation containing all the data visualisations (word clouds, sentiment graphs, networks...) and conclusions
Previous
Web Platform for Mobile Coverage Maps
Next
Development Trust Funds Monitoring and Analytics Platforms
 Return to site
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly