360° Mobile Data Discovery

Central Africa

Client Brief

In a highly concentrated market, an African MNO was time pressured to enhance its performance
It commissioned Masae Analytics to explore its data from various angles with a view to foster mobile usage, reduce churn, develop acquisition, prioritise CAPEX

Solution

Masae collected several months of anonymised data/SMS/voice Call Detail Records (CDRs), IMEI data, airtime purchase and transaction records, along with coordinates of base stations
Based on this data, Masae was able to conduct several use cases covering: usage analysis, 3G/4G roll-out optimisation, ARPU segmentation, identification of potential high value customers, detection of frauds, market share analysis, churn and acquisition dynamics
Each use case included a geographical dimension to allow immediate and local implementation of our recommendations

Deliverable

Final report presenting the results of all the use cases along with maps allowing to implement our recommendations locally