Understanding Public Opinion via Social Media

Libya, Somalia, Iraq, Afghanistan

Client Brief

Social networks are a precious source of information on public opinion, including in post-conflict environments
Analyzing popular reactions to their online content allows institutions (embassies, aid agencies, etc.) to understand the effectiveness and impact of their communication strategy

Solution

Analysing social networks reactions and textual data thanks to Natural Language Processing techniques, enriched by field knowledge, to deliver comprehensive results on people opinions

Deliverable

Word clouds to identify the topics most discussed by Facebook users
Sentiment analysis to assess the polarity of people's answers to given topics
Evolution of topics discussed and people's opinion over time