Return to site
Return to site

Understanding Public Opinion via Social Media

Libya, Somalia, Iraq, Afghanistan

Client Brief

  • Social networks are a precious source of information on public opinion, including in post-conflict environments
  • Analyzing popular reactions to their online content allows institutions (embassies, aid agencies, etc.) to understand the effectiveness and impact of their communication strategy 

Solution

  • Analysing social networks reactions and textual data thanks to Natural Language Processing techniques, enriched by field knowledge, to deliver comprehensive results on people opinions

Deliverable

  • Word clouds to identify the topics most discussed by Facebook users
  • Sentiment analysis to assess the polarity of people's answers to given topics
  • Evolution of topics discussed and people's opinion over time
Previous
Geomarketing Platform for Mobile Money Customer Management
Next
Rural Markets Detection for Financial Inclusion
 Return to site
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK