Central Africa
Client Brief
In a highly concentrated market, an African MNO was time pressured to enhance its performance
It commissioned Masae Analytics to explore its data from various angles with a view to foster mobile usage, reduce churn, develop acquisition, prioritise CAPEX
Solution
Masae collected several months of anonymised data/SMS/voice Call Detail Records (CDRs), IMEI data, airtime purchase and transaction records, along with coordinates of base stations
Based on this data, Masae was able to conduct several use cases covering: usage analysis, 3G/4G roll-out optimisation, ARPU segmentation, identification of potential high value customers, detection of frauds, market share analysis, churn and acquisition dynamics
Each use case included a geographical dimension to allow immediate and local implementation of our recommendations
Deliverable
Final report presenting the results of all the use cases along with maps allowing to implement our recommendations locally