for a global consumer-goods firm
The image of a brand on social networks is crucial nowadays because negative comments can result in a global boycott of the brand's products. These practices put the brand at great risk.
In this context, knowing what consumers post and how to counter negative comments is essentiel for global consumer goods firms.
After collecting a large amount of data from major social networks (Facebook, Instagram, YouTube and Twitter), Masae was able to conduct a thorough analysis of the comments collected and map what social media users say about the company's brands on social networks.
Masae built vulnerability assessment matrices to evaluate the brand's strengths and weaknesses
Online platform showcasing our results, allowing to visualise the interactions with the social networks' main actors in order to understand the Twitter ecosystem