Customer Journey in Mobile Money

Mali, Uganda, and Tanzania

Client Brief

  • There is still few information on the Customer Journey of Mobile Money users after registration

  • More insights are needed on Mobile Money dynamics between socio-demographic groups to provide the MNOs with a better understanding of their customer base


  • Leveraging Mobile Money Operators transactional data, enriched by open data, and analysing it using the GSMA mobile money customer journey framework

  • Usage behaviours and P2P transactions are geographically and socially analysed (by gender, rurality, age groups...)


  • Final report (PPT/Word presentation) with all the insights found on customer behaviours by socio-demographic and usage segment, presented in data visualisations