Mining Transactional Data to Understand Customer Journey in Mobile Money

Mali, Uganda, and Tanzania


Context and Issues

Information on mobile money customer journey after registration is usually scarce.

More insights are needed on mobile money dynamics between socio-demographic groups.


Solution

Masae leveraged Mobile Money Operators transactional data, enriched by open data to gather insights on users, including a 360° view of customers and usage patterns, declined by gender, rural/urban areas and regions.