Geo-marketing Platform for a Satellite Operator

Europe, Africa

Context and Issues

Masae Analytics uses connectivity supply data either from telecom operators or from OpenCellID, to assess the demand for connectivity both for private customers and corporate/business/SMEs.

Solution

We leveraged population maps provided by Facebook (HRSL), WorldPop, or adhoc sources as well as business directories for the B2B segment. The process developed by Masae included the following steps:

• Input validation by comparing different sources of similar data and transformation at the desired geographical level

• Final analysis & computing of coverage figures

• Publishing of maps & data on online dynamic platforms with tailored download, filter and search options