Geo-marketing Platform for Mobile Money Customer Management

East African countries


Client Brief

  • Granular geo-located data is essential for mobile operators to know where they can acquire customers, staff more/less agents, boost usage…

  • Very often, the most granular data they have internally is at the regional level


Solution

  • Combine Mobile Operators data with open geo-located data to provide very granular and visual insights on their customers


Deliverable

  • Online geomarketing tool with dynamic maps showing detailed figures on population, coverage, users or market penetration by all administrative boundaries