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Understanding Public Opinion via Social Media

Libya, Somalia, Iraq, Afghanistan

Client Brief

Social networks are a precious source of information on public opinion, including in post-conflict environments.

Analysing popular reactions to their online content allows institutions (embassies, aid agencies, etc.) to understand the effectiveness and impact of their communication strategy


Masae analyses reactions on social networks and textual data thanks to Natural Language Processing techniques, enriched by field knowledge, to deliver comprehensive results on people opinions


Deliverables typically include:

  • Word clouds to identify the topics most discussed by Facebook users

  • Sentiment analysis to assess the polarity of people's answers to given topics

  • Automated detection and mapping of topics discussed and people's opinion over time

  • Detection of hate speech


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