Understanding Public Opinion via Social Media

Libya, Somalia, Iraq, Afghanistan


Client Brief

  • Social networks are a precious source of information on public opinion, including in post-conflict environments

  • Analysing popular reactions to their online content allows institutions (embassies, aid agencies, etc.) to understand the effectiveness and impact of their communication strategy


Solution

  • Analysing social networks reactions and textual data thanks to Natural Language Processing techniques, enriched by field knowledge, to deliver comprehensive results on people opinions



Deliverable

  • Word clouds to identify the topics most discussed by Facebook users

  • Sentiment analysis to assess the polarity of people's answers to given topics

  • Evolution of topics discussed and people's opinion over time